Together with the awesome creative team of PULP, I created the campaign concept of the Valentine's Day campaign for flaconi - one of the biggest beauty online retailers in Germany. Given the headline 'Turn V-Day into Me-Day', we created a concept for an influencer video and photo campaign around self-love. 

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My tasks:

• Storyline and Creative Concept

• Visual Approach / Creative Direction

• Claims 

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A big thank you to PULP and flaconi for giving me this chance to create a campaign that rethinks relationship standards and the way we see Valentine's Day and Love in general.​