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Mercedes-Benz Brand Pop-up at Bread&&Butter 2018


A 0711 project

My role: Project Lead Digital

One of my most exciting projects during my time at 0711 was the Mercedes-Benz Brand Pop-up at Bread&&Butter 2018. Together we created a three-day program for one of the most hyped fashion fairs in Europe. The task was to develop a concept for the Mercedes-Benz brand pop-up at Bread&&Butter 2018, that would attract visitors, inspire, and create digital buzz. The highlight was a raffle of the brand new A-Class by Mercedes-Benz aligned with a target group-oriented event program. Under the claim #drivenbytomorrow, a holistic campaign was developed by our team, which was digitally rolled out one-month prior to the event. This campaign focused on goals such as digital reach, participation in the competition, and a target group-specific appearance. 


Through influencers (@MELAlyssa Cor & Juliette Mainx) and media partners, authentic content was produced by the 0711 team and played out on the right channels. A three-day event with international artists, a panel talk, and various activations convinced the cool audience on site:

  • Panel Talk hosted by Refinery29

  • Limited Event Merch Collab by thatboii 

  • Raffle of A-Class on site

  • International artists playing: Jarreau Vandal and IMDDB

  • Influencer Meetups & Campaign Video 

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